• 2023 marked a groundbreaking year for Feiye.
• The company relocated to its new premises, where an inaugural ceremony was grandly held. The town mayor and Party secretary of Dongyuan attended the event and unveiled the building, heralding a new chapter in Feiye's development!

With strong support from governments at all levels, the company invested 38 million yuan to construct a new 6-story production facility and a 4-story office building, with a total floor area of 16,170 square meters, which was completed and put into operation in 2022.

Feiye joins hands with Laiyifen to reach a strategic cooperation agreement. The popular product Hong Kong-style egg waffles will further expand business boundaries through Laiyifen's snack channel advantages, reaching more consumer groups.

• Golden Egg Waffles Debut, Further Driving Product Optimization and Iteration at Feiye
• In May of the same year, Feiye began acquiring new factory premises in preparation for entering a high-end specialized industrial park.

Longhai Municipal Party Committee Secretary Zheng Longsong personally visited Feiye for an inspection and guidance session. He gained insights into the production and sales operations of mochi products, engaging in face-to-face discussions with Chairman Hong Shuineng to provide strategic recommendations for the enterprise's development.

• Due to further expansion of production scale, the mochi production lines have increased to over seventy, with a daily capacity reaching 70 tons, ranking first in the same category nationwide.
• In October of the same year, both Character Wafers and French Fry Cakes were successively launched.

Feiye Achieves Another Milestone with Groundbreaking Taiwanese Mochi Launch,The company's nationally pioneering production technology has set a new industry benchmark, solidifying its market leadership position.

Due to corporate expansion and business development needs, Feiye has relocated from Haicheng to a new site in Dongyuan Development Zone, Longhai City, Fujian Province, with factory area expanded to 8,000 square meters.

• With the rapid development of e-commerce channels, the competitive market landscape continues to evolve.
• Feiye has embarked on expanding its online market presence by strategically deploying e-commerce channels.
• The new sales model has driven unprecedented sales growth. The instant rice dumplings for direct consumption became an instant hit upon launch, creating supply shortages and emerging as a new sales highlight for the company.

• Guided by a spirit of continuous innovation, Feiye launched its new product - Mung Bean Dessert, which entered production and hit the market in June.
• Following its release, the product gained widespread popularity among consumers, with monthly production consistently reaching [X] tons, becoming a standout performer in the company's product portfolio.

• With the rapid development of e-commerce channels, the competitive market landscape continues to evolve.
• Feiye has embarked on expanding its online market presence by strategically deploying e-commerce channels.
• The new sales model has driven unprecedented sales growth. The instant rice dumplings for direct consumption became an instant hit upon launch, creating supply shortages and emerging as a new sales highlight for the company.

To better meet market demand and fulfill growing orders, Feiye expanded its mochi production lines from 7 to 8, achieving a breakthrough in monthly production capacity exceeding 300 tons.

With the adoption of fully automated production technology, mochi production capacity has surged dramatically, driving further expansion of market share. The factory area has progressively expanded to 2,000 square meters to accommodate this growth.

• To address the inefficiencies of semi-automated mochi production—including low labor productivity, limited capacity, and operational   challenges—Chairman Hong Shuineng spearheaded a collaboration with Matsukawa Company. Through persistent equipment testing and   refinement, Feiye successfully transformed seven semi-automated production lines into fully automated systems.

• This technological milestone not only revolutionized Feiye's operations but also spurred industry-wide advancements, significantly   boosting total mochi market output.

The successful development of their first product - filled cakes - led to the company's first major order: a customer from Foshan, Guangdong purchased 1,000 cases of "Yijiaren" filled cakes, marking the company's "first pot of gold" in business success.

Feiye Chairman Mr. Hong Shuineng and Xianranli Chairman Mr. Cai Jinghui co-founded Longhai Yijiaren Food Factory. In its initial stage, the new factory was just a simple workshop covering only 200 square meters.